Custom Floor Mats: The Surprising Branding Opportunity That’s Right Underfoot
Want to put your best foot forward with customers? Don’t miss a branding opportunity that’s literally right underfoot: custom floor mats.
Having a branded entrance mat puts your logo front and center, making it one of the first things customers see when walking through the door.
Did you know that one square yard of carpet can accumulate a pound of dirt in a week—twice that in inclement weather? Yuck! And to find and remove that pound of dirt costs around $600. Double yuck!
Entrance mats are your primary defense for keeping your business, office, retail site or warehouse clean and safe by collecting dirt and water so it can’t be tracked in to become a mess or slip hazard. And when customized with your logo, these floor mats do double duty as brand ambassadors to complement any other signage you may have.
Since 95% of customers select where to shop or conduct business based on appearance, having that extra bit of curb appeal can separate you from the competition.
Selecting The Perfect Branded Floor Mat
Choosing the right entrance mat is easy. Just follow these four steps:
1. Indoor Vs. Outdoor
Will your mat be inside or outside? Indoor mats can be a more plush, carpet-like surface, while outdoor mats must be durable with UV-resistant logos to keep them looking great all year long.
2. Traffic Flow
Mat placement makes a difference. Will this be at a main entrance with heavy traffic or a secondary door with lighter wear?
3. Size
Short mats don’t work because visitors can step over them. Make sure your entrance mat is long enough so that anyone who walks through the door steps on it several times. The more steps, the more effective the mat is at removing dirt and drying wetness.
4. Graphics
With advancements in technology, branded floor mats aren’t limited to simple designs. You can have photographic quality and HD reproductions of intricate logos.
Upgrade Your Floor Mats With Custom Branded Graphics
If you haven’t shopped for branded floor mats recently, much has changed. Today’s materials are more durable, and manufacturing technology has improved to create high-definition graphics that make your brand shine. Check out these examples to see what’s possible.
DigiPrint HD Nylon Indoor Carpeted Logo Mat
The DigiPrint™ High Definition Nylon Indoor Carpeted Logo Mat offers incredible graphics that will impress everyone who steps into your business. Printed with the latest innovation in dying technology, the DigiPrint has revolutionized the branded floor mats industry.
What’s the secret behind the DigiPrint Logo Mat’s fine detail and photographic quality printing? It’s the proprietary digital printing technology, which has 150 standard color options and prints images with almost 10 times the resolution of other current printers.
And this mat is as functional as it is attractive. Certified as "high traction" by the National Floor Safety Institute (NFSI), the DigiPrint is stain-resistant and easy to clean, vacuum or commercially launder. Plus, its dense carpet is manufactured with 100% recycled content reclaimed from plastic, making it an eco-friendly alternative.
Choose from 10 standard sizes, and special sizes are also available.
If you want a premier floor mat to advertise your brand, you must see the DigiPrint High Definition Nylon Indoor Carpeted Logo Mat for yourself. Get all the details here.
SuperScrape Impressions Indoor/Outdoor Logo Mat
If your business is in a climate with a lot of weather, you need the perfect indoor/outdoor mat that’s impervious to sunlight and performs beautifully in all types of environments. The incredibly durable SuperScrape Impressions Indoor/Outdoor Logo Mat is a step in the right direction.
Certified as "high traction" by the NFSI, the SuperScrape’s circular surface cleats effectively remove and trap tough dirt, grime and water. It’s easy to clean with a hose or broom, or it can be commercially laundered.
And you don’t have to sacrifice quality graphics to get functionality. Multi-colored images are printed on vinyl and heat-pressed into a static dissipative nitrile rubber surface that’s resistant to oils and chemicals. Choose from eight standard mat sizes that can be printed in 150 standard color options; Pantone color matching is also available. Either way, the SuperScrape provides photographic-quality imaging that is sure to visually elevate your brand.
Rain or shine, the SuperScrape Impressions Indoor/Outdoor Logo Mat will keep your floors clean and look good doing it. Check it out here.
Digiprint HD Custom Shapes Logo Mat
Are rectangle floor mats keeping your branding goals in a box? Break free with the DigiPrint High Definition Custom Shapes Logo Mat.
Like the DigiPrint HD Nylon Indoor Carpeted Logo Mat above, the DigiPrint HD Custom Shapes Logo Mat shares all the same attributes AND it can be cut into any shape you want within a 4’ x 6’ maximum size. Circles, ovals, triangles, crests, text outlines—let your imagination run wild.
Whether you want your brand showcased in an entryway, lobby or at the front desk, the
DigiPrint High Definition Custom Shapes Logo Mat will bring your logo to life. Make it happen here.
Put Your Best Foot Forward With Branded Floor Mats
If you have a physical office, retail location, warehouse or multi-family property, you’re going to an entrance mat. So why not turn it into a branding tool?!
Little details matter. Put your best foot forward with a custom entrance mat.
Ready to make a statement at your entrance? Let’s get started. Our concierge service can help you find the best branded floor mats to add just the right amount of curb appeal. Contact us at hello@corporatespecialtes.com or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag to schedule a quick chat.